DESIGN FOR SMALL BUSINESS
Hilary and Michael Gustafson are the perfect example of why I love helping small businesses. They're kind people with a vision for their community, and they put everything on the line to pursue it. When I first met them in April 2013, they were looking for a sign. I had an idea.
Much of my work begins with a pen and paper. The sign for Literati was no different. I remember sitting upstairs at Zingerman’s one evening with a coffee and a cosmic cake. I had just come from the corner of Fourth and Washington, where I’d stood like a creep, staring at the then-signless bookstore. “What does that building need?”
Coffee downed and cosmic cake devoured, I scribbled a vision onto this sheet of paper. The bookstore’s logo was a typewriter. What if we spelled out L-I-T-E-R-A-T-I with typewriter keys?
For a great account of the sign's construction, see Steve Gilzow's piece in the Ann Arbor Observer.